Reputation, Crisis Management, PR

9 Tips to a Successful Media Interview

Having spent more than 30 years in newsrooms as a reporter and an editor, I have a pretty good sense of how journalists think. They’re not all alike, of course, but there are some shared habits and processes – whether they work for a newspaper, television station or, more and more today, produce content for a media website. ...

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Reputation, Crisis Management, PR

No business or organization welcomes a crisis. But all should expect them.

A crisis can take many forms. It could be a fire or natural disaster that dramatically affects operations. It could be a legal dispute involving a lawsuit or charges against an employee. It could be a recall of a product or an accident, regardless of who’s at fault, or confidential data being hacked or compromised. It could be public perception that a company or its leaders have not responded appropriately to any of the above scenarios. ...

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Reputation, Branding, SEO

How Much is Your Company’s Reputation Worth?

Warren Buffet once observed, “It takes 20 years to build a reputation and five minutes to ruin it. If you ...

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Reputation, Branding, SEO

How to write content for your website

Business owners and company leaders have many critical responsibilities. Most are not trained writers. Creating a website with high-quality content that strategically attracts potential customers and accurately represents your company takes thought and intention. It doesn’t happen accidentally. ...

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